Agency Perspective 17 Feb 2016 THREE EXAMPLES OF HASHTAGS DONE RIGHT Using hashtags in marketing campaigns can be an effective way to drive more engagement online and connect conversations both online… Rachel Poor
Agency Perspective 04 Feb 2016 How to Win the Social Media Super Bowl: 4 Smart Brand Examples This Sunday, Americans will gather round the flat panel TV for our great national tradition: scarfing down nachos and wings, and enjoying… Rachel Poor
Agency Perspective 27 Jan 2016 Using Hashtags Effectively Lately, I've found myself in several conversations with colleagues and clients about using hashtags in marketing campaigns: How do you select the… Rachel Poor
Agency Perspective 16 Dec 2015 Dear Brands: Star Wars Is Not The Answer 7 QUESTIONS BRAND MARKETERS SHOULD ASK THEMSELVES WHEN EVALUATING SPONSORSHIP OPPORTUNITIES LOS ANGELES, CA - DECEMBER 12: A general view… Rachel Poor
Agency Perspective 16 Jul 2015 What Can You Learn From Social Listening? One of the single most important things a marketer can do is listen—to your consumers, constituents, competitors, relevant trends, industry… Rachel Poor
Agency Perspective 03 Jun 2015 An Eggs-tremely Successful Influencer Program If you have participated in Easter egg decoration activities over the past 130 years, chances are you’ve used a PAAS… Rachel Poor
Agency Perspective 13 Jan 2015 Are marketers responsible for the ‘Instagram Rapture?’ In case you missed it in the holiday hullabaloo, Instagram recently cracked down on the epidemic of spam-inflated account followings.… Rachel Poor
Uncategorized 23 Dec 2014 Three 2014 Social Media Developments. And A Look Ahead to 2015. Social media changes a lot. Between Facebook updating its format, new platforms emerging and new lists of best practices being… Rachel Poor
Uncategorized 28 Oct 2014 Pumpkin Peer Pressure: Marketing Seasonal Brands with Competition We love Halloween; it’s one of our favorite holidays. So naturally we were thrilled to work with our friends at… Rachel Poor
Uncategorized 09 Oct 2014 An Intro to Real-Time Marketing I think it’s safe to say that real-time marketing (RTM) is the official buzzword of 2014. Ever since that famous… Rachel Poor