Papa Gino's COVID Social

Responding with a lot more than just pizza.

THE CHALLENGE

After reinvigorating the Papa Gino’s brand and helping return the beloved New England institution to its glory days, everything was going perfectly as planned.

Then the coronavirus hit.

The world as we knew it changed, and pizza was the last thing on people’s minds.

OUR SOLUTION

At a time when people sought comfort at home, we provided them with easy access to the ultimate comfort food — pizza — along with relevant and engaging content as well as charitable initiatives to support the greater New England community.

What could have been a dire situation was the complete opposite, as we were able to quickly adapt to the rapidly changing world and connect with our customers in a meaningful way.

THE WORK

Over 140 assets created in 42 days (and counting!)

Creating the ultimate work from home kit for Papa Gino’s fans

ZOOM BACKGROUNDS

KID’S ACTIVITY BOOK

SOCIAL VIDEOS

Custom illustrations informed guests with important in-store safety and delivery procedures

Our Pizza My Heart campaign encouraged followers to nominate their local front line heroes for a free pizza delivery, which resulted in over 480 pizza donations to local heroes.

Engagement rates increased through Facebook & Twitter polls

PROMOTIONAL POSTS

with over 4,000 promo code redemptions.

2.30%

Average Engagement Rate

(Industry-wide average for cross-platform
engagement rate is: 1.36-2.77%)

90%

Increase in Average Engagements

480

Pizzas Donated to 25+ Hospitals

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