The Work
A frozen and fountain beverage dispenser that takes up an entire wall of a Cumberland Farms, The Chill Zone is the place in town kids go to customize whatever drink they can think of. Our Mix Up Yours campaign is a celebration of their consumer creativity and their massive social interactivity. It has become a multimedia and intensely social engagement extravaganza; one that has virtually tripled their sales since the campaign broke, and grown their army of "likes" to well over 140,000 people.