Agency Perspective Source: iStock 28 Feb 2017 When Not to Target Motherboard recently detailed how British firm Cambridge Analytica used a sophisticated algorithm, big data, and psychographic metrics to help Donald… Full Contact
Agency Perspective Source: Full Contact 21 Feb 2017 Perspectives With the holidays behind us, Full Contact is focused on growing with our clients in the new year. A few… Full Contact
What We Found Source: AdWeek 14 Feb 2017 What We Found: Sephora, Stitch Fix, and the Millennial Mindset We pulled together some of the most interesting articles we’ve read recently – and included the quotes that got us… Full Contact
Agency Perspective 07 Feb 2017 Recap: Planet Fitness Ad Club CMO Breakfast Last month, I enjoyed the Ad Club CMO Breakfast hosted by Google. SVP of Marketing for Planet Fitness, Jessica Correa,… Amy Weber
What We Found Source: Adweek 01 Feb 2017 What we Found: Puppy Bowl, Snapchat Discover, and Trump Bowl We pulled together some of the most interesting articles we’ve read recently–and included the quotes that got us talking most.… Full Contact