We pulled together some of the most interesting articles we’ve read recently – and included the quotes that got us talking the most.
Parents Are Increasingly Using Mobile Devices for Back-to-School Shopping
Even though it’s just the beginning of August, a third of parents have already begun back-to-school shopping, spending an average of $917 per child—and even more if that child is a college freshman. According to one study, around 60% of parents are planning to buy at least one thing on a mobile device and 30% plan to do at least a quarter of their shopping on mobile. Back-to-school sales this season are projected to total $828.8 billion, a 2.6 percent increase from last year. This means advertisers can truly benefit from reaching parents with the right message, right on their phones.
Facebook Adds More Refined Targeting for App-Install Ads
Facebook is launching a new product, App Event Optimization, which will help marketers refine consumer targeting for app-install ads on Facebook, Instagram and Facebook’s Audience Network, which runs mobile ads across a variety of apps and mobile web properties. Instead of casting a wide net with the goal of getting as many app downloads as possible, advertisers will be able to target people who seem more likely to make mobile purchases. App Event Optimization will let app advertisers target people who have taken one of 14 possible actions, like added an item to a shopping cart or initiated a checkout. Facebook’s goal is to help app advertisers find the most valuable users, while helping users find apps that will be the most useful to them.
Snapchat’s New Memories Section Lets People Save and Share Snaps
Snapchat built its brand on the idea of disappearing photos, but now the app is releasing a feature that lets you save them. The “Memories” feature allows users to save snaps and their stories to Snapchat’s server instead of their camera roll. They are then able to edit and decorate the photos to be re-shared on their stories. While people love saving snaps and sharing them on other social channels, this move is sure to keep folks from going to their competitors to share snaps.