What We Found: Sephora, Stitch Fix, and the Millennial Mindset

February 14, 2017
February 14, 2017 Full Contact

We pulled together some of the most interesting articles we’ve read recently – and included the quotes that got us talking the most.

Sephora’s New Digital Campaign Is a Timely Anthem for Inclusivity
Source: AdWeek

In Sephora’s #NeverStop campaign five women share how they stay true to themselves and embrace their beauty in a 45-second video. The decision to debut the campaign on Facebook and Instagram was made with a goal in mind: to engage in a “deeper conversation with [their] followers about what beauty means to them, celebrating each other and ultimately give a voice to how we can all ‘beauty together’.” The well-established audience on these platforms make this an achievable goal. Snapchat geofilters are also incorporated in the campaign furthering the effort to engage and stimulate supportive conversations among audiences.

Why TV Still Makes Sense for E-Commerce Brands
Source: AdAge

Digital brands like Stitch Fix, an online personal shopping service, are on the rise. It seems as though you can accomplish just about any task through a delivery or online service these days. With their growth, comes the need to reach a larger audience which you can’t do “with digital alone.” Stitch Fix recently aired three 30-second TV spots highlighting the company’s personalized services. While the approach may seem too traditional for a digital brand, it still has a place to grow a business in a crowded marketplace.

How a Millennial Mindset Is Helping This 116-Year-Old Retailer
Source: AdAge

As many department stores approach their demise, Nordstrom is busy implementing more strategies to keep shoppers, millennials in particular, coming into the stores. Nordstrom is going beyond their reputable customer service tactics and providing more experiences for customers in stores and online. Showing customers something new with pop-up shops and shop-in-shops featuring up and coming designers has satisfied the millennial audience, to say the least. In other efforts, Nordstrom also recently invested in digital capabilities allowing shoppers to now place orders via text message to their favorite retail associate.


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