Once a month, we pull together some of our favorite links to share them – and our thoughts about why we think they’re cool – with you.
Did you know that mint hasn’t always equaled freshness? Or that in the early Roman Empire people used burnt mouse dung and honey to freshen their breath? Yeah, we didn’t either. A fascinating read on how Pepsodent and Listerine almost singlehandedly made mint a symbol for freshness.
We’re pretty excited too. If you can overcome your excitement, this article is a great read about how an iconic brand has evolved to changing consumer needs. And, yes, it’s about more than just selling cookies.
The Lego Version of the New Star Wars Trailer is Even Better Than the Original
From In The Capital
If you consider yourself a Star Wars fan, we probably don’t have to tell you that the new trailer for Episode VII was released last week. One fan, YouTube user Snooperking, was so inspired by it that he spent over 12 hours recreating the entire trailer in Lego form. With a year to go, it will be fun to see how Disney builds and, more importantly, manages the movie’s extraordinary hype.
Put simply, Snøhetta is one of the coolest architecture firms in the world. From the September 11 Memorial Museum to the Oslo Opera House, they do amazing work. Now, having won a nationwide contest to redesign Norway’s currency, they’ve established a league of their own.