Alzheimer’s Association

THE CHALLENGE

6 million Americans are living with Alzheimer’s and that number is set to triple by 2050. And with over 34 million Americans set to take on an unpaid caregiver role, few of them realize that the first signs of Alzheimer’s can arrive as early as 40 years old. We were tasked with raising awareness of what the early signs look like, eliminating the stigma that it’s an old person’s disease, and showing everyone living with this disease that they’re not alone – 24/7 support is available.

OUR SOLUTION

Show everyone a new, more intimate, and more informative picture of the disease. Not only to help them truly understand it, but also to help prepare them for it and know where to find the help and support they need to manage it. Our approach was a fully integrated campaign.

Digital Video

Telling real, meaningful stories that reveal how the disease is discovered, diagnosed, and handled.

Experiential

An escape room, in a tiny house, in the middle of downtown Boston. How do you know if you’re living with someone with Alzheimer’s? Learning the signs would be the key to getting out. A fun way to fully engage an audience about an otherwise heavy topic.

Out of Home

Broadcast

Results

8%

Increase in Brand Awareness

40,000

Visits to alz.org (10% Increase)

12,200

Calls to the MA/NH ALZ 24/7 Hotline (14% Increase)

$15 Mil.

Raised for Alzheimer’s Care, Support, & Advocacy

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