Alzheimer’s Association
THE CHALLENGE
6 million Americans are living with Alzheimer’s and that number is set to triple by 2050. And with over 34 million Americans set to take on an unpaid caregiver role, few of them realize that the first signs of Alzheimer’s can arrive as early as 40 years old. We were tasked with raising awareness of what the early signs look like, eliminating the stigma that it’s an old person’s disease, and showing everyone living with this disease that they’re not alone – 24/7 support is available.
OUR SOLUTION
Show everyone a new, more intimate, and more informative picture of the disease. Not only to help them truly understand it, but also to help prepare them for it and know where to find the help and support they need to manage it. Our approach was a fully integrated campaign.