Bentley University
Creating a higher degree of purpose.
THE CHALLENGE
The business of higher ed had become very transactional – pay tuition in return for high student outcomes. As a renowned business school, Bentley University knew it needed to be more if it were to attract the next generation of business leaders and galvanize the many audiences within the Bentley network.
OUR SOLUTION
Find the big idea. Utilize and develop the research, strategy, and positioning to arrive at a creative platform that would set Bentley even further apart from its competition, for many years to come.
THE WORK
We introduced Be a Force. A simple line that speaks volumes – encouraging everyone in the Bentley community to strive to make a positive impact in all that they do.
