After its most profitable year on record in 2019 ($1.1 billion), the pandemic slowed ticket sales. Full Contact was challenged with besting historic results using the same flat budget, and a highly nimble approach to creative in order to keep up with the 30+ new instant games introduced every year (in addition to all the daily monitor and draw games).
To re-ignite purchase behavior with a barrage of fresh and ever-changing messaging about all the ways to play across the various games. Leveraging The State of Winning platform, we deployed a mix of social, digital display, video, OOH, radio, and TV. Everywhere a consumer looked or listened, we were there with a wide range of attention-getting creative designed to stimulate a singular response: it’s time to play.