Building a newsworthy brand.
In one of the most competitive news markets in the country, NBC10 Boston set out to improve viewership and ratings. The challenge: change consumer behavior and convince more Bostonians to make NBC10 Boston their #1 source for news and information.
To “repour the foundational elements” of the brand with a new positioning and brand platform that would showcase the clear difference that only NBC10 Boston could offer – a fresher, more modern approach to delivering news.
We created News Worthy of You – a promise to the viewer (and the organization) to deliver news that lives up to the expectations of every Bostonian with a message that’s authentic, relatable, and true.