The New England Honda Dealers were in a tremendous battle for sales and market share in the most competitive category there is. They wanted to create a regional brand within a brand to stand out among their many competitors, and of course sell more cars than all of them.
Our research revealed just how well these Honda dealers knew their regional consumer and how perfectly suited Honda vehicles were for the New England lifestyle. We created a fully integrated brand platform, Around Here We Honda, designed to make a meaningful connection between everything New Englanders do “Around Here” to everything Honda is. Since the campaign launch, Honda sales in New England are way above the national average and those numbers continue to accelerate in an awesome direction.
Comedian Will Noonan becomes our guide to all things New England.