Serving up an impressive turnaround story.
Stiff competition from the enormous national brands led to a shrinking customer base and multiple store closings for this once vital and beloved regional pizza favorite. A new ownership team was determined to bring the brand back to life (and sell a ton more pizza).
Based on our deep dive into their most loyal consumers, Full Contact created a dynamic, fully integrated campaign that celebrated Papa Gino’s as the official pizza of basically every pizza moment you can think of, using every consumer touchpoint there is: social, digital, email, POP, OOH, TV, radio, even packaging. The campaign resulted in a dramatic double-digit turnaround in sales and new consumer engagement, restoring Papa Gino’s back to relevance in a big, delicious way.