Creating 3 unique product brands
In a category experiencing hyper-growth in Massachusetts, Temescal Wellness looked to expand its dispensary operations to include developing and distributing its own cannabis products independent of the Temescal Wellness brand. The challenge was to quickly arrive at 3 distinct product brands that were viable and enticing to customers looking to try something new and different.
Starting with a comprehensive review of the competitive landscape, we approached creative development with an extensive naming exercise and visual exploration. The result was the creation of three distinct and confident brands which included new naming, branding, and packaging across three core product lines – each positioned to encourage trial among new and existing customers.