It should come as no surprise that TikTok is now the premier channel for brands to reach their most engaged audiences. TikTok is one of the most used social platforms today, and the buying power of its users is an opportunity that shouldn’t be missed!
According to Socialinsider, an average TikTok user spends 52 minutes per day on the platform, while 90% of users access it daily. 9 out of 10 TikTok users open the app several times per day. TikTok is outperforming Instagram when it comes to engagement, having an average engagement rate of 7.11%, six times higher than Reels. Overall, more users prefer watching videos and interacting with shared content instead of uploading content themselves. Knowing this explains why 40% of Gen Z now use TikTok for search instead of Google!
So as a brand, how can you capitalize on this? Check out our newest video on the dos and don’ts of TikTok (from the perspective of a pet brand) so you can build brand awareness, credibility, and engage with your audience in new, fun ways! No matter your industry, these tips are sure to help you kickstart your TikTok strategy today: