We pulled together some of the most interesting articles we’ve read recently – and included the quotes that got us talking the most.
“Warmduscher, in German, refers to a Goldilocks-like person who only takes warm showers, implying that he is a bit of a wimp. Gurfa, in Arabic, is the amount of water that can be held in one hand. Nunchi, in Korean, is the art of listening and gauging another’s mood.”
“Customers don’t perceive brands differently online or offline. They expect the same quality irrespective of channel. And this is something that no longer is limited to what we typically call consumer brands.”
“By only cooking for delivery, Maple can develop recipes specifically to withstand a Manhattan bike commute—and thus, significantly enhance the potential deliciousness of the meal that arrives on your doorstep or stoop. Fried food, in Maple’s early tests, failed to arrive crispy. Loose sauces migrated; tacos arrived looking more like burrito bowls. So it adjusted its offerings accordingly. Maple’s focus is on getting the food as quickly as possible from oven to your door, because delivery is not a side business, it’s the only business.”