What We Found on the Web: Futbol Identity, Twitter’s Secret Plan and the Better Burger Revolution

June 22, 2015
June 22, 2015 Full Contact

We pulled together some of the most interesting articles we’ve read recently – and included the quotes that got us talking the most.

What Makes FC Barcelona Such a Successful Business
From Harvard Business Review

“Identity is different from culture, the values, beliefs, and assumptions that establish behavior. While culture tells us how to behave, identity tells us who we are. That serves two purposes. By serving as a lens, identity helps make sense of the environment. It also informs action by guiding employees’ responses. Together, these dimensions allow organizations to maintain a sense of balance between ‘who we are’ and ‘what we do.’”

Xiaomi is Turning To An Old-Fashioned Tactic to Sell Phones in India—Newspaper Ads
From Quartz

“On Friday, Xiaomi VP Hugo Barra said via Twitter that the company had published its first-ever print ad, a full-page color advertisement on page one of the Times of India, to promote the Mi 4, its flagship smartphone.

‘We don’t rely on the traditional advertisement to sell our product, we actually rely on the products to sell themselves. If the product is attractive you can actually get a lot from word of mouth,’ Xiaomi vice president Kong Kat Wong told an audience in Hong Kong in April.”

Shake Shack Leads The Better Burger Revolution
From Fast Company

“’I bet no CEO of a company has said this to his team,’ Shake Shack leader Randy Garutti tells a roomful of employees. ‘I want to challenge you to put us out of business. Put us out of business because you are so damn generous with what you give the people who walk in this door. If there’s a kid crying, who’s going to walk over with a free cup of custard? I challenge you to put us out of business with how generous you are. Go do it. Give away free stuff.’”

Project Lightning: Twitter’s Secret Plan to Bring Live Events to its Platform
From Mashable

“Unlike Twitter’s existing search tools, content that appears in the live events section will be curated by a team of editors led by Twitter’s head of media, Katie Jacobs Stanton. The events will heavily emphasize photos and video, with full-screen images and autoplaying videos, along with tweets that Twitter’s curators identify as relevant.

Rather than a timeline interface, Twitter will reportedly present these streams in a new full-screen format, with each tweet, photo and video displayed one at a time in chronological order. The idea, Twitter says, is to present events in a format that will be easy for users to swipe through to watch how an event unfolds in real-time.”


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