What We Found On The Web: Social Commerce Fail, 2015 Top Viewed Ads and More

December 1, 2015
December 1, 2015 Full Contact

We pulled together some of the most interesting articles we’ve read recently – and included the quotes that got us talking the most.

Social Shopping Won’t Help Your List
Source: Re/Code
We can’t resist anything remotely related to A Christmas Story, which admittedly is how this article caught our eye – initially. While the large majority of Facebook and Twitter’s revenue comes from ads both platforms have made it clear they’d like to be a direct source for users to purchase products from those ads. The idea is you could easily purchase with one-click those Zappos boots you looked at once and ever since a Facebook ad for the product has been following you around Facebook like a shadow you can’t shake. Unfortunately, if you’re looking to do your holiday shopping in between ‘Likes’ your list may not get any shorter. Maybe next year.

The 20 Most Viral Ads of 2015
Source: AdWeek
Take a trip down memory lane with some of the most sharable ads of the year. Not surprisingly, animal ads dominated the most watched of the year. But, what was surprising was how some brands took a more sentimental route. Be sure to have some tissues on hand before playing UK retailer John Lewis’ Christmas ad.

A New View of an Old City
Source: The Verge
Google Maps recently updated it’s street view feature to include 30 historical sites across Jordan, including the City of Petra, one of the Seven Wonders of the World. Its sprawling pink and white ruins helped this 2,000-year-old tourist attraction earn the nickname “Rose City.” Explore the ancient ruins, which you might recognize from Indiana Jones and the Last Crusade, all right from the comfort of home and without the hour-long mountain climb.

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