We pulled together some of the most interesting articles we’ve read recently—and included the quotes that got us talking the most.
This State Eats Candy at Twice the National Average
“More than 60 percent of Utah’s residents are Mormons, who typically abstain from alcohol, caffeine and tobacco. With those vices frowned upon, candy is an acceptable treat, said Glenn Christensen, a marketing professor Brigham Young University’s Marriott School of Management. Sweets are ubiquitous at family gatherings and church events, he said.”
“Is Sir Topham Hatt a robber baron or a paternalistic CEO? Are Thomas the Tank Engine and his friends part of a union? How does anyone make money on the Island of Sodor?
Turns out, these are some of the serious issues that have perplexed more than one grown-up forced to read or watch Thomas & Friends for the umpteenth time with their kids.”
The Next Frontier in Customization: Lay’s Potato Chip Bags
From Advertising Age
“Custom and unique packaging programs have emerged as a critical tool for big consumer-packaged good brands that can no longer rely on traditional advertising to break through. Consider Coke, which brought back its “Share a Coke” program in the U.S. this summer after a successful run last year in which people scooped up bottles in search of their own or a friend’s name on the label.”