Cambridge Savings Bank
Relaunching a brand from the customer out.
THE CHALLENGE
Cambridge Savings Bank came to us for a whole new approach, look and feel that not only made them stand out, but also united all their disparate lines of business behind one powerful and cohesive idea.
THE SOLUTION
“Always You” was the new creative platform born from the brand positioning.
THE WORK
Full Contact deployed a scrappy, nimble mix of creativity to bring the campaign to life, featuring plenty of social and digital video, display, POP, OOH and radio. Additionally, to rally the internal audience around this new idea, we created a brand book and a campaign sizzle video for their internal launch event.
